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Privacy Policy

Last Updated: February 09, 2026

This Privacy Policy describes how Cherie Beauty By Chelsea Falcon (“we,” “us,” or “our”) collects, uses, and shares information from individuals who visit our website, use our services, or otherwise interact with us (“Consumers”). We are committed to protecting your privacy and ensuring the security of your Personally Identifiable Information (PII). Please read this Privacy Policy carefully to understand how we handle your information.

By accessing or using our website or services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information:

Personal Information: When you visit our website or use our services, we may collect personal information that you provide to us voluntarily. This may include your name, email address, phone number, and any other information you choose to provide.

We may use your Personal Data to contact you with newsletters, marketing, and/or promotional materials that may be of interest to you. By entering your phone number, you are agreeing to receive text messages from Cherie Beauty By Chelsea Falcon. Message & data rates may apply. Message frequency may vary. Reply HELP for more information. You can reply STOP or UNSUBSCRIBE to opt-out.

Automatically Collected Information: We may also collect certain information automatically when you use our website, such as your IP address, browser type, device type, and the pages you visit.

Cookies: We may use cookies and similar technologies to collect information about your browsing behavior. You can learn more about our use of cookies in our Cookie Policy.

SMS: We may use your phone number to send SMS messages related to appointments, service updates, and promotional offers if you have opted in. You may opt out at any time by replying STOP.

2. How We Use Your Information

We use the information we collect for the following purposes:

Providing Services: We may use your information to provide you with our salon services and to respond to your inquiries.

Communication: We may use your contact information to send you important updates and promotional materials. You can opt out of receiving promotional communications at any time.

Website Improvement: We may use your information to analyze and improve our website’s functionality, content, and user experience.

3. Sharing Your Information

We do not share or sell your Personally Identifiable Information to third parties for marketing purposes. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. However, we may share your information in the following circumstances:

Business Operations: We may share your information with third-party service providers who assist us in performing essential business functions, such as payment processing, customer support, and website maintenance.

Compliance with Legal Requirements: We may disclose your information when required by law or to comply with legal processes.

Sale or Merger: In the event of a sale, merger, or acquisition of our business, we may transfer your information to the acquiring company, but your data will continue to be protected in accordance with this Privacy Policy.

4. Your Choices and Rights

You have the following rights regarding your information:

Access: You can request access to the personal information we hold about you.

Rectification: You can request corrections to inaccuracies in your personal information.

Deletion: You can request the deletion of your personal information, subject to legal obligations.

Data Portability: You can request a copy of your personal information in a structured, machine-readable format.

5. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on our website, and the “Last Updated” date at the top of this page will be revised accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

6. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our corporate office at:

Cherie Beauty By Chelsea Falcon

2674 W Main Street Wappinger Falls NY 12590

Telephone: (845) 715-6505

Email: 
chelsea@cheriebeautybychelseafalcon.com

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our corporate office at:

Cherie Beauty By Chelsea Falcon

2674 W Main Street Wappinger Falls NY 12590

Telephone: 845-669-7310

Email: 
chelsea@cheriebeautybychelseafalcon.com

What doCherie Clients say

I highly recommend Cherie! Everyone is extremely welcoming and pleasant. The salon is beautiful and clean. Chelsea did my powder brows and they look amazing. She is a true artist! Chelsea’s attention to detail is top notch; the shape, color, and symmetry are perfect.. They frame my face so naturally, I could not be happier. I can’t wait to have some skin care services done! Thanks again Chels!

J PC

I had such an amazing experience with Melissa! She was incredibly kind, professional, and made me feel so comfortable. My skin has never looked better, it was absolutely glowing! You can tell she really knows what she’s doing and cares about her clients. This facial was worth it and I’m definitely making it part of my regular routine. Highly recommend Melissa!

Victoria Coston

Melissa is absolutely amazing! The owner, Chelsea, is a wonderful and warm person who takes pride in her space and you feel that as soon as you walk in. Cherie is a gorgeous spa! Melissa makes every appointment so relaxing and is incredibly knowledgeable about skin care and treatments. I actually followed her from another med spa because she’s just that good! I trust her 1000% with my skin. Highly recommend her to anyone looking for top-notch care and a wonderful experience.

katia nielsen

I’ve gone to Deanna several times for spray tans and she does an incredible job every time. The salon is beautiful and clean and the tan is always natural, even, and long-lasting. She makes you feel so comfortable. She is truly the sweetest and I won’t go anywhere else!

Summer Boardman

I had a wonderful facial with Melissa today . She’s warm , honest and informative. Before starting she went through my at home skin care products to see what is and also what could benefit my skin the best. I left feeling hydrated, glowy and so happy ! Thanks Chelsea for creating Cherie , my now new go to in Wappingers .

Leanne Rathjen
Gallery_Two In Wappinger Falls, NY At Cherie Beauty by Chelsea Falcón
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Gallery_Four In Wappinger Falls, NY At Cherie Beauty by Chelsea Falcón

Client Transformations

How long do permanent makeup brows last?

You’ll begin to notice subtle improvements within 3 to 7 days, with the full results emerging around two weeks after your session. Depending on your skin type and lifestyle, these beautifully defined brows can last for several months, offering a polished, effortless look.

Most clients describe the sensation as a gentle tingling or light scratching. The experience is generally comfortable, and any mild sensitivity typically fades within a few days, leaving your brows looking flawless.

Your newly enhanced brows can retain their vibrancy for months. Longevity may vary based on factors such as skin type, sun exposure, and daily skincare habits. Touch-ups can help maintain perfect brows over time.

Expect brows that are fuller, naturally shaped, and perfectly balanced to enhance your features. Sparse areas are subtly filled, and the overall effect is a soft, symmetrical, and effortlessly refined appearance.

Absolutely. Botox can be safely combined with other treatments, and scheduling can be tailored to ensure optimal results with minimal downtime, helping you maintain a refreshed, harmonious look.

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At Cherie, we celebrate individuality and promote holistic well-being, helping you leave feeling refreshed, radiant, and empowered.

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